Lindal Group’s advanced powder valve technology is helping dry shampoo brands recharge a market category geared toward the on-the-go, time-strapped consumer who wants a fast and satisfying hair fix. According to Philip Brand, global marketing director for Lindal Group, today’s dry shampoo products are positioned as styling aides and travel accessories, as well as handy waterless alternatives to more traditional in-shower shampoos. He says, “Lindal has mastered the ability to dispense solids via aerosol, with our powder valves, and that has helped a variety of brands—from…Psssssst, which has expanded its offerings, to the relative newcomer TreSemme, with its Fresh Start—become hair care industry supernovas.” Brand says the category is growing in Europe as well as in the U.S. and Pacific Rim, and will likely spread to the BRIC countries as well.

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